Company Leadership

Steve Laserson, CEO

Steve Laserson assumed the role of CEO of Vitamix effective June 1, 2022. In this role, he provides leadership and strategic guidance for all company operations. Steve also serves as President of the Vitamix Foundation.

Steve joined Vitamix in April 2020 as Chief Commercial Officer, and has brought new thinking, vitality and improved integration to the commercialization process across engineering, product management, brand, marketing and sales, as well as enhanced collaboration between commercial and operational teams. During his brief tenure, the organization has enjoyed strong and profitable growth and a renewed energy around Vitamix’s renowned brand.

Prior to joining Vitamix, Steve had a long and successful tenure at American Greeting Corporation, the Cleveland-based designer, manufacturer and retail service provider of digital physical social expression products for consumers and retailers. He served in a broad range of key commercial leadership positions, through which he drove profitable growth and improved the company’s market leadership position both in the U.S. and abroad. Prior to American Greetings, Steve managed financial planning and new product market development at PepsiCo and held corporate finance positions at Gencorp, now known as Omnova Solutions.

Steve earned his Master of Business Administration from Case Western Reserve University, and a Bachelor of Science in accounting from Miami University.

He lives in Beachwood, Ohio, with his wife, Sandy, and has four grown daughters and two grandchildren.

Brad Berelsman, Chief Financial Officer

Brad Berelsman serves as the Chief Financial Officer at Vitamix, where he leads the company's global financial strategy, overseeing finance, accounting, and business intelligence. With over two decades of experience in financial leadership, Brad brings a wealth of expertise in fostering sustainable growth, driving operational excellence, and optimizing cost structures.

Prior to joining Vitamix, Brad held several senior finance roles at Fortune Brands Innovations. His positions included Vice President of Global Operations Finance and Vice President of Moen Americas Finance. In these roles, he was instrumental in driving enterprise value through building effective teams that focused on implementing various commercial and operational strategies.

Brad started his career at Ernst & Young. He has both a Master's degree and a Bachelor of Business Administration (BBA) in Accounting from The University of Toledo. Additionally, he is a Certified Public Accountant.

As CFO, Brad is dedicated to upholding Vitamix's mission of inspiring and nourishing the world through whole-food nutrition, ensuring financial agility and resilience in a rapidly evolving global marketplace.

Brad is a Board Member of the May Dugan Center, which provides many community services to help people enrich and advance their lives and communities. He is also involved with OutRun Ovarian Cancer (OROC), a nonprofit organization dedicated to raising awareness and funding research focused on ovarian cancer. 

Brad lives in Columbia Station, Ohio, with his wife Brittany and has a son and a daughter.

Craig Dukes, Chief Human Resources Officer

Craig Dukes joined Vitamix as Chief Human Resources Officer effective July 18, 2022, bolstering the company’s commitment to employees in the evolving workplace.

Dukes brings more than three decades of experience leading efforts by companies to align and transform their human resources activities. His experience spans global corporations and a family-owned business, bringing valuable expertise to Vitamix.

Dukes is tasked with further advancing engagement, collaboration and innovation among Vitamix’s employees. As part of the company’s strategic plan, he is leading its deepening commitment to Corporate Social Responsibility (CSR) and Diversity, Equity and Inclusion (DE&I).

Previously, Dukes was based in northeastern Ohio as Senior Vice President and Chief Human Resources Officer at MTD Products, Inc., a family-owned business based in Valley City.

After MTD’s acquisition by Stanley Black & Decker in December 2021, Dukes continued to lead HR as Vice President, Human Resources – Global Operations and Integration. He reorganized and consolidated multiple HR and supply chain activities into single functions.

Earlier in his career, Dukes served in executive HR positions at glass container manufacturer Owens-Illinois in Perrysburg, Ohio, and automakers Chrysler LLC and DaimlerChrysler LLC in Auburn Hills, Michigan.

Dukes earned a bachelor’s degree in business administration from the University of Toledo in Toledo, Ohio, and an executive master’s of business administration from Michigan State University in East Lansing, Michigan.

Dukes and his wife, Susan, live in Hudson. They have four children.